At long last, Super Bowl season is once again upon us as jubilation abounds in the big game’s two combatant cities of Kansas City and Philadelphia. While the country gears up for America’s marquee sporting event, the question arises: how invested will Americans be in tuning in? Will the pandemic-era trend of under-performing interest persist […]
Read More… from Super Bowl Interest Rebounds Toward Pre-Pandemic Levels
As the resident Patriots fan of CivicScience, I’m ecstatic. However, I do acknowledge that the majority of you are probably not sharing in my joy. Maybe next time… Admittedly, my reasons for watching the game weren’t exactly about football. The real drivers were: 1) Lady Gaga and 2) the commercials. I haven’t even had time to […]
Read More… from What Audi’s Super Bowl Commercial Will Mean for Business
We knew that countless media outlets would fire off their analysis of Super Bowl features, particularly looking at the ads and other non-sports elements of the spectacle. Social media “buzz” tracking would give some immediate read on those people who posted to Facebook or Twitter during the game. But we know that only a small […]
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