How iPhone Repairs at Best Buy Could Boost Sales of Other Apple Products

Apple customers are now able to have their iPhones and MacBooks repaired at any of about 1,000 Best Buy locations across the U.S. Both companies are framing this major expansion of the existing Apple-Best Buy partnership as a win-win, providing more repair locations for Apple customers while potentially driving lucrative foot traffic to Best Buy […]

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Verizon May Have Stopped Its Slide, Thanks to the iPhone 7

We’ve been tracking consumer trends in wireless carrier subscriptions on a weekly basis since 2011, with over 2.8 million people surveyed on the topic. During that entire period, Verizon Wireless has consistently and clearly remained King of the Hill, averaging about 35% market share during that period. The players below them shifted, with T-Mobile making […]

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The Surprising Group that isn’t Ready to Cut the iPhone Headphone Cord

As Apple gets ready for another iPhone release, rumors are swirling around the newest model. It’s been all but confirmed that Apple’s latest smartphone is swapping out a traditional headphone input in favor of a slimmer phone and streamlined experience. The new iPhone will only allow headphones to connect through the lightning port, or wirelessly. […]

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Back to School Insights: Profiling Mac vs. PC Shoppers

With August right around the corner, we will inevitably be exposed to a slew of back-to-school advertisements.  While lower-priced items like notebooks and pencils might not require much thought, bigger purchases like computers and tablets typically demand greater attention.  College-bound students need a personal computer in order to survive through their classes and extracurricular activities.  […]

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Windows 10 Releases on July 29 – Who’s on Board?

Note: This blog post was researched and authored by CivicScience’s summer market research analyst, Paul Campbell. On July 29th, Microsoft will release their last-ever version of Windows operating system, as they move to the concept of “Windows as a service” moving forward.  Opting to leap over “9” and head straight to the much anticipated Windows […]

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The Most (and Least) Popular CEOs in America Today

Ask yourself how many Fortune 500 CEOs you can name. Then ask some of your friends. I’ll bet that most of the corporate leaders you can think of are at the helm of a big technology company on the West Coast. Yes, Mark Zuckerberg, Tim Cook, and Larry Page are the Mellons, Rockefellers, and Carnegies […]

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