Who Shops at REI?

After opting out of Black Friday last year, REI is doubling down. In addition to closing its stores this year, it will be offering free rides to National Parks and other scenic locales. The retailer’s decision generated a lot of social media buzz last year, pleasing both dedicated customers and new brand fans alike. What […]

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The Surprising Group that isn’t Ready to Cut the iPhone Headphone Cord

As Apple gets ready for another iPhone release, rumors are swirling around the newest model. It’s been all but confirmed that Apple’s latest smartphone is swapping out a traditional headphone input in favor of a slimmer phone and streamlined experience. The new iPhone will only allow headphones to connect through the lightning port, or wirelessly. […]

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