After opting out of Black Friday last year, REI is doubling down. In addition to closing its stores this year, it will be offering free rides to National Parks and other scenic locales. The retailer’s decision generated a lot of social media buzz last year, pleasing both dedicated customers and new brand fans alike. What […]
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How Early is too Early for Christmas in Retail?
Some retailers start the holiday season before November begins. Is there a sweet spot for retailers when it comes to the holidays? Stores have taken a gamble on holiday traditions and the Christmas Creep, resulting in improved sales. […]
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