Holiday Retail Planning Guide for 2017 We have been tracking a variety of consumers’ holiday shopping habits this season – everything from Black Friday shopping plans to the gifts people would most like to receive. Since the holiday season is such an important time for retailers, we wanted to combine some of the interesting holiday […]
Read More… from Holiday Shopping Trends: 2016 Recap (Infographic)
Each year consumers get more irritated with the holidays creeping in, wishing more stores followed the lead of retailers who boldly shut its doors on Thanksgiving and Black Friday. However, each year without fail, consumers show up in droves for Black Friday deals and fill up their shopping carts on Cyber Monday. In fact, the […]
Read More… from No Matter What They Say, Holiday Shoppers Love Black Friday Weekend
After opting out of Black Friday last year, REI is doubling down. In addition to closing its stores this year, it will be offering free rides to National Parks and other scenic locales. The retailer’s decision generated a lot of social media buzz last year, pleasing both dedicated customers and new brand fans alike. What […]
In-store and online shoppers don’t have the same goals when it comes to Black Friday shopping. […]
Some retailers start the holiday season before November begins. Is there a sweet spot for retailers when it comes to the holidays? Stores have taken a gamble on holiday traditions and the Christmas Creep, resulting in improved sales. […]
Read More… from How Early is too Early for Christmas in Retail?
Even though 65% of U.S. consumers haven’t started their 2015 holiday shopping yet (as of 9/29/2015), retailers and marketers should have powerful research on their side to pave the way for as successful a holiday season as possible. During the 2014 season, CivicScience used its InsightStore™ platform to gather and analyze consumer sentiment, intentions, and […]
Read More… from 6 Must-Know Consumer Insights for Your 2015 Holiday Marketing List
With more retailers launching major sales events earlier this season (some even started last Friday), there is fierce competition for wallet share. We know from a previous poll that consumers don’t plan to substantially increase their total holiday spending this year, so this means that many retailers are doing whatever it takes to get those […]
Read More… from Fewer Consumers Plan to Shop on Black Friday and Thanksgiving This Year
Since we looked at who the Black Friday and Cyber Monday shoppers are let’s focus on what people will be spending more on during the two shopping days and how/where they are most likely to shop. As you can see, people shopping on Black Friday and those shopping on Cyber Monday have a similar spending […]
Read More… from Popular Buys on Black Friday and Cyber Monday
Black Friday and Cyber Monday- two of the biggest shopping days of the season are right around the corner. Since the beginning of November, we have been discovering a lot of interesting information on people planning to shop. We are going a step further than basic demographics and are looking at the differences between Black […]
Read More… from Black Friday Shoppers vs. Cyber Monday Shoppers
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