As growing numbers of Americans shop from home for everything from clothing and furniture to pantry staples, businesses are navigating more efficient ways to satisfy their needs by experimenting with new shipping technologies. Until recently, drones – unmanned aircraft that fly autonomously – were regulated primarily to popular commercial and professional uses, such as real estate […]
Read More… from Consumers’ Pie in the Sky: The Future of Drones Is Home Delivery
In-store and online shoppers don’t have the same goals when it comes to Black Friday shopping. […]
The infamous QVC — a channel after my own heart. A place where you can find the newest products along with the oldest forms of salesmanship. Something about it just gets you to buy. Similar to other brands we’ve written about, there are many traits you probably assume to be true about QVC Fans. Some […]
Read More… from QVC Fans Love Tyler Perry and Chipotle – 10 Fun Facts
More consumers are trading in the in-store holiday shopping experience for the ease of online shopping. This year more people are expected to shop online than the 2014 holiday season. The National Retail Federation forecasts online sales to increase 6% – 8% this year. From the end of August to mid-October, CivicScience polled 19,201 U.S. […]
Read More… from Online Holiday Shopping in 2015 May Increase Only Slightly
Even though 65% of U.S. consumers haven’t started their 2015 holiday shopping yet (as of 9/29/2015), retailers and marketers should have powerful research on their side to pave the way for as successful a holiday season as possible. During the 2014 season, CivicScience used its InsightStore™ platform to gather and analyze consumer sentiment, intentions, and […]
Read More… from 6 Must-Know Consumer Insights for Your 2015 Holiday Marketing List
Since we looked at who the Black Friday and Cyber Monday shoppers are let’s focus on what people will be spending more on during the two shopping days and how/where they are most likely to shop. As you can see, people shopping on Black Friday and those shopping on Cyber Monday have a similar spending […]
Read More… from Popular Buys on Black Friday and Cyber Monday
Black Friday and Cyber Monday- two of the biggest shopping days of the season are right around the corner. Since the beginning of November, we have been discovering a lot of interesting information on people planning to shop. We are going a step further than basic demographics and are looking at the differences between Black […]
Read More… from Black Friday Shoppers vs. Cyber Monday Shoppers
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