The hospitality industry, usually booming with holiday bookings and seasonal vacations at this time of year, is currently experiencing one of the sector’s worst financial periods in history. Specifically when it comes to hotels. Pandemic fears and coronavirus restrictions have kept room rates low but capacities limited, resulting in a steady decline since early March. […]
Read More… from For the Holidays, Trust and Safety Are Hotel Consumers’ Most Valued Amenities
There’s something about Thanksgiving that just brings a lot of joy. Maybe it’s purely because of the obscene amount of food. Maybe it’s because of the family and friends. Maybe it’s just because it marks the start of the winter holiday season, and the thought of holiday lights (and presents) brings a dueling sense of […]
We all know that younger people are more likely to celebrate Friendsgiving – that’s not so shocking. But we found out what it is. If you’re hosting a Friendsgiving celebration this year, these data-driven tips will help you take your celebration from mediocre to unforgettable. But to back up for a moment, exactly how many people are […]
Read More… from 6 Data-Driven Ways to Make Your Friendsgiving the Best Yet
There’s not much we can all unite behind when it comes to this year’s election, but I think we can all agree that it’s been tough. From scandal to scandal, we’ve pinpointed the election as a major point of stress in people’s lives. The two candidates have not only caused divide within the nation but in […]
Read More… from Close Relationships Weather the Election Season Storm
It’s only one week away – the mayhem of the Thanksgiving shopping weekend. Although retailers have already been offering deep discounts and deals, some consumers are still excited to plan out their shopping routes in order to snag doorbuster deals on Gray Thursday and Black Friday. However, based on a report we published today, fewer […]
Read More… from Thanksgiving Shopping Weekend – A Boom or a Bust for Retailers?
More consumers are trading in the in-store holiday shopping experience for the ease of online shopping. This year more people are expected to shop online than the 2014 holiday season. The National Retail Federation forecasts online sales to increase 6% – 8% this year. From the end of August to mid-October, CivicScience polled 19,201 U.S. […]
Read More… from Online Holiday Shopping in 2015 May Increase Only Slightly
Even though 65% of U.S. consumers haven’t started their 2015 holiday shopping yet (as of 9/29/2015), retailers and marketers should have powerful research on their side to pave the way for as successful a holiday season as possible. During the 2014 season, CivicScience used its InsightStore™ platform to gather and analyze consumer sentiment, intentions, and […]
Read More… from 6 Must-Know Consumer Insights for Your 2015 Holiday Marketing List
Retailers are in holiday mode, stocking shelves, hiring additional employees and gearing up their holiday marketing and advertising. According to The National Retail Federation, sales are expected to increase 4.1 percent to $616.9 billion during the 2014 holiday months of November and December. This is good news for retailers, but they will still need to […]
Consumers are watching their spending this holiday season and, consequently, retail sales are lower than last year. However, there is still hope that stores may see a boost. We know that 18% of US consumers will wait until the last minute to start their holiday shopping, which means retailers still have a week to get customers […]
Since the beginning of November, we have been tracking consumer’s Thanksgiving plans and traditions, while also looking at Thanksgiving data from the previous year to study the changes. We learned a lot. Did you know that people in the Midwest are more likely to have larger Thanksgiving gatherings? Or that people who are 18 years […]
