Hold your horses. Early forecasts surrounding holiday spending this year may have come too soon, we’ve found. Take a look: In October, only 16% of adults said they would spend more this holiday season over last. As of this month, that number has climbed to 21%. There are a few possible reasons for this. Qualitatively, […]
Read More… from Holiday Shopping Sprees Are Just Getting Started
Is Halloween the new season of giving? While customary to send cards on holidays like Christmas or Valentine’s Day, we at CivicScience wondered if anyone sends cards or gifts during the spookiest season of the year. 13% of respondents give some kind Halloween gift. Let’s take a look at the gifters. Card-Buyers Those who only […]
The holiday season can be a stressful time for everyone. Retailers are stuck working long hours, have to deal with the crowded stores, and are constantly restocking and tidying store shelves. Consumers are making their lists (and checking them twice), venturing out with the masses, and some are trying to stick to a shopping budget. […]
Read More… from The Loves and Hates of Holiday Shopping in Stores
Despite U.S. consumers having higher overall confidence levels in the economy and personal finances now than they did a year ago (see our ongoing Economic Sentiment Index), 77% of consumers say they will be spending the same or less this coming holiday shopping season. Only 13% say they plan to spend more. This is not […]
Read More… from Will You Spend More, Less, or the Same This 2014 Holiday Season?
And now, Part Two of our Christmas Traditions posts, where we’ll highlight many interesting ways Americans are planning to celebrate the last holiday of the year. In Part Two we will look at how people plan to celebrate Christmas Eve and Christmas Day, how many people will be traveling, and if people are going to […]
Consumers are watching their spending this holiday season and, consequently, retail sales are lower than last year. However, there is still hope that stores may see a boost. We know that 18% of US consumers will wait until the last minute to start their holiday shopping, which means retailers still have a week to get customers […]
Since the beginning of November, we have been tracking consumer’s Thanksgiving plans and traditions, while also looking at Thanksgiving data from the previous year to study the changes. We learned a lot. Did you know that people in the Midwest are more likely to have larger Thanksgiving gatherings? Or that people who are 18 years […]
When you’re traipsing around your neighborhood on Halloween, take note of which houses are decorated for the holiday and which ones aren’t. You might guess that people who decorate their homes for Halloween are much more likely to have kids. You’d be right. From there, you could guess that “Decorators” are more likely than “Non-Decorators” […]
Read More… from Who Decks Out Their Crib for Halloween and Who Doesn’t?
Cinco de Mayo is on Sunday and CivicScience is interested to see who will be eating tacos and sipping on margaritas. We polled over 7,000 people over the last two weeks to find out who is planning to celebrate Cinco de Mayo. Here is some of the information we found: 24% of people are likely […]
A good friend of ours asked us yesterday if we had any data about holiday lights. She was curious who decorates their house with white lights and who uses colored lights. Random? Most definitely. But, we owed her a favor so we ran a question about it. Then, the funniest thing happened: We found a […]
Read More… from What Do Your Holiday Decorations Say About You?
