The holiday season can be a stressful time for everyone. Retailers are stuck working long hours, have to deal with the crowded stores, and are constantly restocking and tidying store shelves. Consumers are making their lists (and checking them twice), venturing out with the masses, and some are trying to stick to a shopping budget. […]
Read More… from The Loves and Hates of Holiday Shopping in Stores
In an Insight Report published this week, we used the syndicated data in our InsightStore™, an enterprise platform for intelligent polling and real-time consumer insights, to discover the persona of a market maven. A market maven is not only a term used to describe someone who has savvy investment instincts, but also describes an individual who is […]
Read More… from Market Mavens Are Not Defined By Their Demographic Differences
With more retailers launching major sales events earlier this season (some even started last Friday), there is fierce competition for wallet share. We know from a previous poll that consumers don’t plan to substantially increase their total holiday spending this year, so this means that many retailers are doing whatever it takes to get those […]
Read More… from Fewer Consumers Plan to Shop on Black Friday and Thanksgiving This Year
For all the conveniences offered by a digitized world, the risks are headline grabbing. Just ask Target. Or Jennifer Lawrence. Or the data brokers being scrutinized by the U.S. Federal Trade Commission. And, I guess as of today, we can add Home Depot to the list too. CivicScience instead asked U.S. adults to voice their […]
Read More… from Measuring Consumer Sentiment Toward Online Data Privacy (Part 1 of 2)
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