It takes a lot of work to make a house a home – and of course anyone who has ever tried already knows that. This is exacerbated by the fact that most of us live within limited means. When building a home, it’s almost impossible to check everything off of your wish list. Do you […]
Read More… from Home Décor 101: How Americans Make Their Houses Their Homes
Today, Fast Company interviewed Levi’s head of Global Product Innovation, Paul Dillinger, on the company’s mission to exit the fast fashion cycle – where new is always in style – and move towards more sustainable practices. The company has long been known for socially-responsible practices, such as its 1991 “terms of engagement” document, which set […]
In an Insight Report published this week, we used the syndicated data in our InsightStore™, an enterprise platform for intelligent polling and real-time consumer insights, to discover the persona of a market maven. A market maven is not only a term used to describe someone who has savvy investment instincts, but also describes an individual who is […]
Read More… from Market Mavens Are Not Defined By Their Demographic Differences
Banana Republic targets working men and women who have a higher income. Specifically, the store attracts more female shoppers who enjoy watching drama movies and who describe the national economy as good. Now let’s take a look at 10 interesting qualities and opinions of the Banana Republic shopper: They are 185% more likely to be […]
Read More… from 10 Things You Didn’t Know About Banana Republic Shoppers
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