In an age where exchanging your personal information is the cost of entry into the digital world, it’s no wonder that concern for exactly what is done with that information is heavily discussed. Although many speculate that consumer privacy will be the most pressing issue of the new generation, is that an accurate forecast? According […]
Read More… from Despite Risks, Concern for Consumer Privacy Has Dropped….Again
So here’s the deal – I haven’t taken a math class since high school. Although in my defense, I did pretty well. My college required me to take one math or science class. I took intro to computer programming, but the majority of the material went straight over my head. Yet here I am in […]
Read More… from Where Was Data During My Last Breakup? 4 Lessons From a Data-Driven Startup
Just how concerned are consumers about companies’ collection and use of their personal information? They measure at least 20 points higher on the issue of involuntary or unknown use of their data compared to on their own Internet data sharing practices. In part 2 of a 2-part series on consumer sentiment around data privacy issues, […]
Read More… from Measuring Sentiment Toward Companies’ Data Practices (Part 2 of 2)
For all the conveniences offered by a digitized world, the risks are headline grabbing. Just ask Target. Or Jennifer Lawrence. Or the data brokers being scrutinized by the U.S. Federal Trade Commission. And, I guess as of today, we can add Home Depot to the list too. CivicScience instead asked U.S. adults to voice their […]
Read More… from Measuring Consumer Sentiment Toward Online Data Privacy (Part 1 of 2)
With all of the press we’ve been getting the past couple weeks, we’ve had a large number of inquiries about the scientific rigor and validation that goes into our work. Conveniently, we were waiting on the latest academic assessment of our methodology and the validity of data collection technique. If you like to geek out […]
Read More… from The Latest Assessment of Our Data and Methodology
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