3 Things to Know: Tipping Culture Burnout, Personalized Pricing Sentiment, and Online Article Attention Spans

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. 1. Americans are reaching the end of their rope when it comes to tipping culture. Persistent economic pressures across the board continue […]

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Measuring Consumer Sentiment Toward Online Data Privacy (Part 1 of 2)

For all the conveniences offered by a digitized world, the risks are headline grabbing. Just ask Target. Or Jennifer Lawrence. Or the data brokers being scrutinized by the U.S. Federal Trade Commission. And, I guess as of today, we can add Home Depot to the list too. CivicScience instead asked U.S. adults to voice their […]

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