New CivicScience research reveals brand loyalty is on the rise again, led by an unlikely group: 18- to 24-year-olds. Access the full study here.

Tag: reading

3 Things to Know: Support for Automated License Plate Readers, Growing Privacy Concerns, and Who is Using Substack

Posted on by CivicScience

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. 1. Americans are split on support for automated license plate readers, but are in favor of bolstering oversight. Amid a storm of […]

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3 Things to Know: Tipping Culture Burnout, Personalized Pricing Sentiment, and Online Article Attention Spans

Posted on by CivicScience

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. 1. Americans are reaching the end of their rope when it comes to tipping culture. Persistent economic pressures across the board continue […]

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Data Show That Millennials Who Read Less Tend to Exhibit Less Empathy

Posted on by CivicScience

Empathy: the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner. Millennial empathy is on the decline and a lack of interest in books may be to […]

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Print Books: What’s Dead May Never Die

Posted on by Jordan Star

Last week, a new study was published showing that children experience stronger benefits when parents read them print books, rather than digital books. More specifically, the researchers say that “the interaction of parent and child were found to be different […] When they read from paper rather than a screen, there was a significant increase […]

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Reading Between the Lines on Passionate Readers

Posted on by CivicScience

Guest blog post by Carla Borsoi, Senior marketing exec and research alchemist http://www.carlaborsoi.com/ https://twitter.com/u_m I’m a passionate reader. My goal is to finish at least 50 books a year  – whether awesome graphic novels, new literature, fantasy, non-fiction, books about cocktails, or science fiction. I’m in great book club that reads all sorts of largely […]

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