In an age where exchanging your personal information is the cost of entry into the digital world, it’s no wonder that concern for exactly what is done with that information is heavily discussed. Although many speculate that consumer privacy will be the most pressing issue of the new generation, is that an accurate forecast? According […]
Read More… from Despite Risks, Concern for Consumer Privacy Has Dropped….Again
Just how concerned are consumers about companies’ collection and use of their personal information? They measure at least 20 points higher on the issue of involuntary or unknown use of their data compared to on their own Internet data sharing practices. In part 2 of a 2-part series on consumer sentiment around data privacy issues, […]
Read More… from Measuring Sentiment Toward Companies’ Data Practices (Part 2 of 2)
For all the conveniences offered by a digitized world, the risks are headline grabbing. Just ask Target. Or Jennifer Lawrence. Or the data brokers being scrutinized by the U.S. Federal Trade Commission. And, I guess as of today, we can add Home Depot to the list too. CivicScience instead asked U.S. adults to voice their […]
Read More… from Measuring Consumer Sentiment Toward Online Data Privacy (Part 1 of 2)
A couple months ago, one of our crabby engineers (is that redundant?) loaded a question into our system testing Google’s famed “Don’t Be Evil” mantra to see if anyone actually believed they were, well, evil. We were particularly interested in looking at whether these numbers moved once Google implemented its new privacy policies last month. […]
Read More… from How Are Consumers Reacting to Google’s New Privacy Policies?
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