U.S. Well-Being Hits 2026 Low, but Hispanic American Data Tell a Mixed Story

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. Well-being offers a valuable window into shifting consumer priorities. As ongoing CivicScience data continue to show, changes in how consumers feel can influence […]

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American Sober October Participation Intent Climbs as Motivations Extend Beyond Saving Money

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. Over the past few years, more Americans have made concerted efforts to drink less alcohol for a variety of reasons. Participation in month-long […]

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TikTok Shop Is Poised For Holiday Gift Buying As Platform Interest Continues to Grow

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. Both TikTok and TikTok Shop continue to be rapidly emerging spaces for consumers to both find and purchase products. Since 2020, CivicScience data […]

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GNC Vs. Vitamin Shoppe Customers: Ozempic, CrossFit, Telehealth, and More

CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more. As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore™, we’re shining the spotlight on GNC and Vitamin Shoppe – […]

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Men Are Behind on Their Holiday Shopping

With only days left to finish up holiday shopping, we’re down to the home stretch folks. We’re past the point of no return when it comes to shopping online, and if you’re hoping to get a gift for a loved one by Christmas Day, the expedited delivery might cost more than the item itself. How […]

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Holiday Shopping Sprees Are Just Getting Started

Hold your horses. Early forecasts surrounding holiday spending this year may have come too soon, we’ve found. Take a look: In October, only 16% of adults said they would spend more this holiday season over last. As of this month, that number has climbed to 21%. There are a few possible reasons for this. Qualitatively, […]

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No Matter What They Say, Holiday Shoppers Love Black Friday Weekend

Each year consumers get more irritated with the holidays creeping in, wishing more stores followed the lead of retailers who boldly shut its doors on Thanksgiving and Black Friday. However, each year without fail, consumers show up in droves for Black Friday deals and fill up their shopping carts on Cyber Monday. In fact, the […]

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This Year’s Most Popular Halloween Candy

There are still two genuine surprises that the all-knowing internet will never be able to take away from us. First, developing an old disposable camera. Anyone who has ever found an old disposable camera, or even developed a new one, knows how surprising and comical this can be. There’s no telling what’s in store. Second, […]

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Over One-Third of Decorators Will Spend to ‘Deck the Halls’ in 2015

Most of the holiday buzz in the news is about gift-buying trends, Black Friday and Cyber Monday plans, and whether 2015 will be a year of bigger spend volume. But not much is covered about the “deck the halls” aspect that also drives retail transactions: decorations spend. Right after Thanksgiving is when most folks start […]

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