More and more consumers are ditching shopping at brick-and-mortar stores and turning to online shopping during the holiday season. Based on a poll question CivicScience developed that collected 2,023 responses from November 19, 2014 to November 25, 2014, we found that of the consumers who plan to shop this holiday (throughout the whole holiday shopping […]
Tag: holiday shopping
Profiling the Various Holiday Shoppers
Retailers are in holiday mode, stocking shelves, hiring additional employees and gearing up their holiday marketing and advertising. According to The National Retail Federation, sales are expected to increase 4.1 percent to $616.9 billion during the 2014 holiday months of November and December. This is good news for retailers, but they will still need to […]
Will You Spend More, Less, or the Same This 2014 Holiday Season?
Despite U.S. consumers having higher overall confidence levels in the economy and personal finances now than they did a year ago (see our ongoing Economic Sentiment Index), 77% of consumers say they will be spending the same or less this coming holiday shopping season. Only 13% say they plan to spend more. This is not […]
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Spotting the Last Minute Holiday Shopper
Consumers are watching their spending this holiday season and, consequently, retail sales are lower than last year. However, there is still hope that stores may see a boost. We know that 18% of US consumers will wait until the last minute to start their holiday shopping, which means retailers still have a week to get customers […]
