Note: Cyber Monday is November 30 this year. The term ‘Cyber Monday’ made its debut in a November 2005 press release issued by Shop.Org noting how the Monday after the Thanksgiving holiday was very popular for online shopping. And yes, online shopping continues to grow in popularity, but CivicScience aims to reveal more insights beyond that… Nearly […]
Read More… from Marking 10 Years of ‘Cyber Monday’ Consumerism
It’s only one week away – the mayhem of the Thanksgiving shopping weekend. Although retailers have already been offering deep discounts and deals, some consumers are still excited to plan out their shopping routes in order to snag doorbuster deals on Gray Thursday and Black Friday. However, based on a report we published today, fewer […]
Read More… from Thanksgiving Shopping Weekend – A Boom or a Bust for Retailers?
This year we are using our polling platform to monitor consumer “shopping progress” through the holiday season. This data may be particularly important this year, since consumers for the past eight weeks have consistently told us that more of them plan to spend less this season compared to 2014: (The above chart reflects a sample […]
Read More… from Who’s Wrapping Up Their Holiday Shopping Early?
The holiday season can be a stressful time for everyone. Retailers are stuck working long hours, have to deal with the crowded stores, and are constantly restocking and tidying store shelves. Consumers are making their lists (and checking them twice), venturing out with the masses, and some are trying to stick to a shopping budget. […]
Read More… from The Loves and Hates of Holiday Shopping in Stores
More consumers are trading in the in-store holiday shopping experience for the ease of online shopping. This year more people are expected to shop online than the 2014 holiday season. The National Retail Federation forecasts online sales to increase 6% – 8% this year. From the end of August to mid-October, CivicScience polled 19,201 U.S. […]
Read More… from Online Holiday Shopping in 2015 May Increase Only Slightly
Retailers are getting ready to kick off another holiday season, but it may not be looking as merry and bright as retailers would like at this point. After asking U.S. adults how much they expect to spend this holiday season compared to last, holiday spending plans aren’t looking too promising. From the more than 2,500 […]
Read More… from Women More Likely to Spend Less for 2015 Holidays
In a few weeks, nearly half of U.S. people will be giving out candy to trick-or-treaters at Halloween: But how are today’s little boys and girls dressing for this holiday? A few weeks ago, there was a flurry of shares on social media concerning a mother who was criticizing Party City’s selection of Halloween costumes […]
Read More… from Retailers Can’t Disguise the Halloween Costume Gender Bias
Even though 65% of U.S. consumers haven’t started their 2015 holiday shopping yet (as of 9/29/2015), retailers and marketers should have powerful research on their side to pave the way for as successful a holiday season as possible. During the 2014 season, CivicScience used its InsightStore™ platform to gather and analyze consumer sentiment, intentions, and […]
Read More… from 6 Must-Know Consumer Insights for Your 2015 Holiday Marketing List
With the holiday shopping season gearing up, measuring consumer confidence across key economic indicators should be top of mind. Recent stock market upheavals, issues with China’s economy, the talking points of the various GOP and Democratic presidential candidates, and the recent, very positive jobs/unemployment report are just a few factors pulling economic sentiment in different directions […]
Read More… from Consumer Confidence Drops. Will This Affect Holiday Sales?
Within the past year, consumers have experienced numerous data breaches at major retailers. During the 2013 holiday season, Target announced a credit card breach in which credit and debit card information was stolen, affecting 70 million to 110 million consumers. In September 2014, Home Depot experienced a similar data breach which potentially affected 56 million […]
Read More… from Retailer Security Breaches – Any Effect on 2014 Holiday Shopping?
Real Voices. Superior Advertising. Thriving Media.
