The holiday season can be a stressful time for everyone. Retailers are stuck working long hours, have to deal with the crowded stores, and are constantly restocking and tidying store shelves. Consumers are making their lists (and checking them twice), venturing out with the masses, and some are trying to stick to a shopping budget. […]
Read More… from The Loves and Hates of Holiday Shopping in Stores
More consumers are trading in the in-store holiday shopping experience for the ease of online shopping. This year more people are expected to shop online than the 2014 holiday season. The National Retail Federation forecasts online sales to increase 6% – 8% this year. From the end of August to mid-October, CivicScience polled 19,201 U.S. […]
Read More… from Online Holiday Shopping in 2015 May Increase Only Slightly
Retailers are getting ready to kick off another holiday season, but it may not be looking as merry and bright as retailers would like at this point. After asking U.S. adults how much they expect to spend this holiday season compared to last, holiday spending plans aren’t looking too promising. From the more than 2,500 […]
Read More… from Women More Likely to Spend Less for 2015 Holidays
In a few weeks, nearly half of U.S. people will be giving out candy to trick-or-treaters at Halloween: But how are today’s little boys and girls dressing for this holiday? A few weeks ago, there was a flurry of shares on social media concerning a mother who was criticizing Party City’s selection of Halloween costumes […]
Read More… from Retailers Can’t Disguise the Halloween Costume Gender Bias
Even though 65% of U.S. consumers haven’t started their 2015 holiday shopping yet (as of 9/29/2015), retailers and marketers should have powerful research on their side to pave the way for as successful a holiday season as possible. During the 2014 season, CivicScience used its InsightStore™ platform to gather and analyze consumer sentiment, intentions, and […]
Read More… from 6 Must-Know Consumer Insights for Your 2015 Holiday Marketing List
With the holiday shopping season gearing up, measuring consumer confidence across key economic indicators should be top of mind. Recent stock market upheavals, issues with China’s economy, the talking points of the various GOP and Democratic presidential candidates, and the recent, very positive jobs/unemployment report are just a few factors pulling economic sentiment in different directions […]
Read More… from Consumer Confidence Drops. Will This Affect Holiday Sales?
Within the past year, consumers have experienced numerous data breaches at major retailers. During the 2013 holiday season, Target announced a credit card breach in which credit and debit card information was stolen, affecting 70 million to 110 million consumers. In September 2014, Home Depot experienced a similar data breach which potentially affected 56 million […]
Read More… from Retailer Security Breaches – Any Effect on 2014 Holiday Shopping?
The best technology breakthroughs are those that clearly alleviate “pain” that exists in some form or other. Online tax software. Social media, so that we can scale communication and keep in touch. Online and mobile banking. And, e-commerce. The ability to shop online for an ever-broadening list of product categories makes this time of year […]
Read More… from Dislike for Holiday Store Shopping May Drive Up More E-Tailing
This year we saw a lackluster Black Friday. According to the National Retail Federation, total spending over the long Thanksgiving weekend decreased 11% from 2013. Cyber Monday on the other hand saw one of the best online spending days ever. ComScore Inc. reported that Cyber Monday sales increased 17% from 2013. It seems that more […]
Non-profits everywhere can hear the holiday bells ringing. People seem to be more jolly around the holidays, especially when it comes to charitable giving. About 34% of annual giving is donated at the end of the year. According to the Blackbaud Index, charitable donations are up this fall compared to the same time last year, […]
Read More… from Are Consumers Feeling Generous this Holiday Season?
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