In hopes that budgets will land on the “Nice” list this year, plans for holiday spending appear nearly identical to those last year, but up from 2014. The only shift comes from a 2% increase in those who intend to spend more, and a 2% decrease in those who expect to spend the same–both of […]
Tag: economy
Being “a Vendor” Sucks. But So Does Being “a Client.”
I’m writing this on a delayed Southwest Airlines flight, after four slogging days at the TMRE market research conference in Orlando, hoping to keep a promise to my kids that I’d see them before they go to bed. Somehow there’s no wi-fi on this plane, which means the follow up emails I planned to send […]
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Consumer Confidence Drops. Will This Affect Holiday Sales?
With the holiday shopping season gearing up, measuring consumer confidence across key economic indicators should be top of mind. Recent stock market upheavals, issues with China’s economy, the talking points of the various GOP and Democratic presidential candidates, and the recent, very positive jobs/unemployment report are just a few factors pulling economic sentiment in different directions […]
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Our Economic Sentiment Index
In partnership with Hamilton Place Strategies, our ESI reports are published every two weeks. The HPS-CivicScience Economic Sentiment Index (“ESI”) is a “living” index that measures U.S. adults’ expectations for the economy going forward, as well as their feelings about current conditions for major purchases. The primary goal of the Index is to accurately measure […]