Will Fast Food Mobile Apps Grow Restaurant Revenue?

My introduction to mobile food apps could not have come at a better time. It was February 2014, the polar vortex was in full force in Pittsburgh, and I was preparing for midterms. Anyone who knows me learns pretty quickly that a temperature of 75 degrees means I am tepid. So when my friend suggested […]

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Being “a Vendor” Sucks. But So Does Being “a Client.”

I’m writing this on a delayed Southwest Airlines flight, after four slogging days at the TMRE market research conference in Orlando, hoping to keep a promise to my kids that I’d see them before they go to bed. Somehow there’s no wi-fi on this plane, which means the follow up emails I planned to send […]

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