The Surprising Group that isn’t Ready to Cut the iPhone Headphone Cord

As Apple gets ready for another iPhone release, rumors are swirling around the newest model. It’s been all but confirmed that Apple’s latest smartphone is swapping out a traditional headphone input in favor of a slimmer phone and streamlined experience. The new iPhone will only allow headphones to connect through the lightning port, or wirelessly. […]

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Will Fast Food Mobile Apps Grow Restaurant Revenue?

My introduction to mobile food apps could not have come at a better time. It was February 2014, the polar vortex was in full force in Pittsburgh, and I was preparing for midterms. Anyone who knows me learns pretty quickly that a temperature of 75 degrees means I am tepid. So when my friend suggested […]

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More Insights on iPhone vs. Android Users – Forbes.com

As an Android user, I seem mostly to be an outlier in the recent data insights generated by one of our advisors, who used our InsightStore data to compare iPhone and Android users across a number of attributes. I’m female, I’m in a management role, and I’m in marketing. However, I can say I am […]

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How to Tell an Android User from an iOS User

The great Fred Wilson from Union Square Ventures (no, we’re not kissing up to raise money) wrote a clever post on his blog lately about the differences in popular apps between Android and iOS users. The variances on the two platforms led him to contemplate how different their users must be. Then he put out […]

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