Back to School Insights: Profiling Mac vs. PC Shoppers

With August right around the corner, we will inevitably be exposed to a slew of back-to-school advertisements.  While lower-priced items like notebooks and pencils might not require much thought, bigger purchases like computers and tablets typically demand greater attention.  College-bound students need a personal computer in order to survive through their classes and extracurricular activities.  […]

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Mobile Power Users Less Likely to Ad Block

Online and mobile ad blocking is a topic making marketers and online product providers very nervous. Apple recently received a lot of attention for the next versions of its iOS and OS X operating systems that will make it much easier for developers to create ad-blocking extensions to its Safari web browser (which is still, […]

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