Back to School Insights: Profiling Mac vs. PC Shoppers

With August right around the corner, we will inevitably be exposed to a slew of back-to-school advertisements.  While lower-priced items like notebooks and pencils might not require much thought, bigger purchases like computers and tablets typically demand greater attention.  College-bound students need a personal computer in order to survive through their classes and extracurricular activities.  […]

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