Social Media Now Rivals TV Advertising in Consumer Influence

The trendline we see is undeniable, even after we checked it several times to make sure there is  nothing awry: Social media looks like it’s about to overtake TV advertising in what consumers say is most influential on many of their consumption decisions. The question posed to consumers is a simple one: Which of these […]

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The $10 billion question: Who is the Snapchat user?

There’s a lot of new buzz surrounding Snapchat’s valuation (which we also commented on back in December 2013 in a piece co-authored with Mark Cuban). Amidst a new tech bubble, Snapchat has gone from a $3 billion valuation to $10 billion in about 9 months, with really no new revenue stream in that time. So what […]

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Snapchat, Facebook, and the Generational Divide of Social Media

Note: We would like to thank Mark Cuban for serving as a co-author of this post. When Snapchat turned down a $3 billion acquisition offer from Facebook, the technology and business pundits went wild. One group called Facebook crazy for offering such a huge sum for a company with almost zero revenue. A second group […]

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Do U.S. Consumers Still “Like” Facebook?

A couple of our “too-cool-for-school” engineers are proud to boast about how they quit using Facebook ever since it got too popular. They do the same thing all the time with music and television, which constantly frustrates those of us late-adopters and serial conformists. Damn hipsters. But, as the behemoth IPO Facebook approaches, we thought […]

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