The Trump Thing Was Totally Predictable – If We Would Have Just Listened

No matter where you fall on the political spectrum, nobody – and I mean nobody – saw the Donald Trump train coming. Some of the smartest academic, political, and business minds I know are still in complete disbelief. The media is beside itself. The leaders of the Republican Party paraded 16 establishment candidates in front […]

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What Was the Real Impact of Last Week’s GOP Primary Debate?

I watched one hell of an entertaining debate last Thursday night. Every remark was more contentious than the last. Really smart people were made to look like fools. People I knew nothing about came across as thoughtful and well-informed. I was riveted. No, I’m not referring to the primetime GOP primary debate on Fox or […]

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Hillary Clinton Fans and the Brands They Like

Strategic Brand Alignment On the heels of Hillary Clinton’s official presidential candidacy announcement, an interesting article in the Wall Street Journal referenced a missed advertising opportunity for brands on social media. Although the announcement news was a hot topic on social media, brands were hesitant to spend advertising dollars in promoted posts. According to digital […]

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