8 Brands That Should Get Involved in Politics

As more companies publicly comment on the current political landscape, there has been growing criticism of these brand tactics, with scattered praise as well. According to our data, companies like Kellogg’s have actually stood to benefit from their political commentary, while others have not faced the same fate. In addition, our past research has shown […]

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March(er) Madness: What’s Next for the Women’s March

Last week’s Women’s March was the single largest demonstration in U.S. history. No, those aren’t “alternative facts,” – it’s legit. People from all walks of life met up in the nation’s capital, and in cities around the world, to voice their concerns, frustrations, and more frequently overlooked – their hopes. Regardless of your feelings surrounding […]

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Trying to Find Some Gray in a Time of Black and White

The AMC Network has been reshowing the Bruce Willis blockbuster Armageddon all week, seemingly on a loop. My wife, along with many of my friends, might find a lot of irony in that. For the non-Trump-supporters who are old enough to remember it, tomorrow has the familiar feel of Y2K. For Trump’s supporters, tomorrow feels […]

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A Newbie’s Guide to the Meryl Streep Fan Club

The Golden Globe Awards were hosted a few nights ago, and all everyone seems to be talking about is Meryl Streep – and for good reason. While accepting the Cecil B. DeMille Lifetime Achievement Award, she poured her heart out, and gained a whole deal of attention – both good and bad. Only the “Devil […]

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Kellogg’s vs. Breitbart: Who’s Going to Win?

The new frontier of American politics entered yet another dimensions last week, over the dust-up between consumer goods company, Kellogg’s, and politically-conservative publishing company, Breitbart. In case you weren’t paying attention, Kellogg’s made the decision to stop advertising on Breitbart sites in protest of the company’s political ideology. Breitbart, in turn, called on its readers […]

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Real Data About Fake News: 73% of Americans Are Concerned

The topic of “fake news” is all over the real news lately, given the profound role news hoaxes appear to have played in the election. If you can believe the Washington Post (you can), even the candidates often had trouble discerning real news from faux news. Some people are hoping Facebook will step up to […]

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Close Relationships Weather the Election Season Storm

There’s not much we can all unite behind when it comes to this year’s election, but I think we can all agree that it’s been tough. From scandal to scandal, we’ve pinpointed the election as a major point of stress in people’s lives. The two candidates have not only caused divide within the nation but in […]

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A Clear Majority of Americans Stand with Standing Rock

If you haven’t heard about the recent protests in North Dakota…Well, where have you been? Though the company funding the Dakota Access Pipeline (DAPL) ensures its safety, the Standing Rock Sioux Tribe says the pipeline would endanger its water and holy sites. Hundreds of thousands of people have joined them in their protest, including actors […]

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Why Does it Seem Like There’s a Liberal Bias on Facebook?

When the Supreme Court ruled in favor of same-sex marriage last summer, my Facebook feed was awash with rainbow-tinted profile pictures. It seemed a perfect 100% of my friends supported the SCOTUS ruling. Not a single gesture of opposition could be found. But something’s off about that. I grew up in socially-conservative Western Pennsylvania. I […]

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