I grew up shooting pool. My dad used to take me to the VFW when I was a kid and give me a handful of quarters to play 8-ball all night while he and his friends sat at the bar discussing what were undoubtedly the deepest philosophical topics of the day. Today I would probably […]
Read More… from Before You Hit the Bars This Weekend: Pool vs. Darts
But, No Surprise, Sports Fans Love All of the Fast Casual Burger Joints There are few things that go more hand-in-hand than tailgating for the big game and grilling burgers. But, while brands and advertisers spend billions annually trying to appeal to the coveted US sports fan, you’ll see very few sports marketing dollars coming […]
Read More… from Five Guys Wins the Trophy for Attracting the Biggest Sports Fans
Earlier this week, Chipotle Mexican Grill and Major League Soccer (MLS) announced that the popular chain restaurant will be the “Official Fast-Casual Mexican Restaurant” of MLS and 12 MLS Clubs. (You can read the press release here.) This will be Chipotle’s largest single sports partnership, and their CMO Mark Crumpacker said in a statement that […]
Read More… from Fans of Chipotle and Major League Soccer Should Like New Partnership
There are few things that advertisers wrestle with more than measuring the return on investment (“ROI”) of their sports marketing dollar. Television commercials, in-stadium signage, and promotions reach thousands if not millions of people, but gauging the real impact of those activities is brutally hard. Do we know when somebody walks into PNC Bank that […]
Read More… from Measuring the Impact of Sports Fandom on Pittsburgh Brands
There are lots of reason we love having our headquarters in Pittsburgh. Number One: Carnegie Mellon is here. As a data mining company, there is no better source of the kind of talent and technology we need to build our business. The restaurant scene has improved immensely and the arts are wildly underrated. And, it’s […]
Read More… from Because We’re Shameless Pittsburgh Steelers Fans
We ran this research about two days before the Replacement Refs took over the NFL dialog for a few weeks, so it made more sense to sit on it for awhile. Now that the real refs are back on the field, it’s worth turning our attention back to head injuries and player safety, an issue […]
Read More… from Concussions in the NFL via the Sports Business Journal
In addition to all of the national-level survey data we harvest, there are numerous regions around the country where we have strong enough reach to do highly accurate local consumer research. Nowhere is this capability deeper than in Pittsburgh, our hometown. On an average day, we poll over 40,000 residents of the Pittsburgh DMA on […]
We loaded a question into our system this morning to gauge consumer opinion on a possible suspension of the Penn State football program in the wake of the Freeh Report last week. We found it interesting to see how evenly divided the numbers were: Overall, respondents are split evenly 43-43 on whether the program should […]
Read More… from Nation Split on Possible Suspension of Penn State Football
After Tiger Woods’ victory at Bay Hill this past weekend, we wondered how consumers felt about Tiger’s reemergence following his troubles two years ago. Did he poison his image permanently? Do people still admire his greatness and want to see it in full bloom again? Or do pragmatists simply root for him because they know […]
We were surprised, frankly, given that some 90% of our office is in more than one NCAA bracket pool, to see how few people actually participate in the annual tournament ritual. Naturally, dudes are more involved than the ladies, but not by as much as you might think. Based on a sample of 2,971 respondents, […]
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