As a recent transplant from New York to Pittsburgh, I’ve found some surprising similarities between the city that never sleeps and the city that loves to sleep. Just take these with a grain of salt. I am new here after all 🙂 1) They’re Both Ahead of the Times. Last week when I visited New York […]
Read More… from The Top 5 Similarities Between New York City and Pittsburgh
With all of the safety hesitations and uncertainties surrounding self-driving cars, how can Uber overcome them? […]
Read More… from Overcoming the Fear of the Future – Uber’s ‘Something New, Something Borrowed’
Just over a year ago, our fellow Pittsburgh residents elected a new mayor, former City Councilman Bill Peduto. Peduto swept into office as something of an outsider to the old school Democratic political machine that had dominated the city for decades. His progressive brand of politics and policy represented a new frontier for a relatively […]
Read More… from One Year In: What Do Pittsburghers Think of Their New Mayor?
From its roots as a small food-packing company in Sharpsburg in 1869, the H.J. Heinz Company has been one of the most iconic and beloved brands in Pittsburgh for generations. Known best for its “57 Varieties” and unmistakable ketchup (no, not catsup), Heinz has evolved into a global powerhouse with its name attached to the […]
Read More… from The Only Pittsburgh Icon Having a Worse Season Than the Steelers
There are few things that advertisers wrestle with more than measuring the return on investment (“ROI”) of their sports marketing dollar. Television commercials, in-stadium signage, and promotions reach thousands if not millions of people, but gauging the real impact of those activities is brutally hard. Do we know when somebody walks into PNC Bank that […]
Read More… from Measuring the Impact of Sports Fandom on Pittsburgh Brands
We don’t envy political pollsters in a race like the Pittsburgh Mayoral Primary. When an election is likely to be decided by the votes of fewer than 45,000 city residents, even getting 400 people to answer a phone interview is no minor (or inexpensive) feat. Consider, moreover, that other public polls identified as much as […]
We’re going to spend a lot of time tracking and forecasting the Pittsburgh Democratic Mayoral Primary this spring. Why you ask? Because there’s huge money in it? Because the entire world will be watching? No. Of course not. We’re doing it because we know that localized polling is getting harder and harder to do. Put […]
Read More… from A Little Free Data for the Pittsburgh Mayoral Candidates
There are lots of reason we love having our headquarters in Pittsburgh. Number One: Carnegie Mellon is here. As a data mining company, there is no better source of the kind of talent and technology we need to build our business. The restaurant scene has improved immensely and the arts are wildly underrated. And, it’s […]
Read More… from Because We’re Shameless Pittsburgh Steelers Fans
In addition to all of the national-level survey data we harvest, there are numerous regions around the country where we have strong enough reach to do highly accurate local consumer research. Nowhere is this capability deeper than in Pittsburgh, our hometown. On an average day, we poll over 40,000 residents of the Pittsburgh DMA on […]
The Pittsburgh Post-Gazette started using a CivicScience polling application on their home page in the fall of 2010 as a “pilot” to see whether our crazy story about optimizing user polls actually held any water. Over the next several months, they slowly begain adding new polls on their different section pages, their premium content sites, […]
Read More… from A Great Milestone for the Pittsburgh Post-Gazette
Subscribe to receive weekly insights delivered to your mailbox.
