Discover unexpected consumer insights and learn how your brand can benefit from the 4+ million daily survey responses available in the InsightStore™ – get started. In recent years, Peloton has become a household name in the fitness industry. More than just a stationary bike, the company has expanded to include fitness subscriptions for users with […]
Read More… from 5 Unexpected Consumer Insights About Peloton Subscription Users
I’m always surprised by friends who wake up at the crack of dawn to go on a run or head to the gym. It just doesn’t make sense. How do they get up that early? Why would they want to? I’ll take my mediocre body in exchange for a couple extra hours of sleep any […]
Unexpected Insights about Whole Foods Fans […]
Read More… from 6 Facts, Thousands of Whole Foods Fans, and 1 Hungry Vegan
Although ownership rates of wearable fitness trackers are forecasted to peak by the end of 2016, there are a handful of shoppers still interested in purchasing an activity tracker. According to Eddie Hold, Vice President of The NPD Group’s Connected Intelligence Team: “I think it’s important to note that the market is healthy. While ownership […]
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