Consumer behavior does not exist in a silo; their decisions are impacted by forces outside the narrow purview of any industry or brand. So how do brands better understand their current and potential customers to ensure they make the right business decisions? In essence, they need consumer-centric information that is trustworthy, timely, and relevant. This […]
Read More… from 5 Key Insights From the Chick-fil-A 360 Report
As we’ve covered in previous posts, dining at fast food restaurants is down. At CivicScience, we’ve tied the trend to rising healthcare costs, among other trends. Our data shows a steady decrease of people who dine weekly at Quick Service Restaurants (QSR), but an increase in “a few times a month” visitors. In addition, once a month […]
Casual customers and fans alike aren’t ready for Burger King automation. […]
Read More… from We’re Not Ready to Have it Burger King’s (Automated) Way
The consumers have spoken: 53% believe that freshly made foods at a convenience store chain is of equal or higher quality than traditional fast food. This number jumps to 71% when eliminating those consumers who say they never eat at either types of businesses. Men, younger aged adults, urban dwellers, and those employed as skilled craft […]
Read More… from Convenience Store Food Quality Winning Over Fast Food
With many chain restaurants still recovering from slumped sales during the harsh winter and overall sluggish same-store sales growth, the next issue they must weather is increased lobbying from many of the industry’s workers to secure higher hourly wages to obtain more livable earnings. The specific push is for a $15 per hour minimum wage. […]
Read More… from Consumers Serve Up a Split Opinion on the Fast Food Wage Debate
At CivicScience, we track a lot (and I mean a LOT) of data about chain restaurant brands as well as consumers’ dining preferences. So when Taco Bell launched their new breakfast menu in late March — and began taking direct hits at McDonald’s in their ad campaigns — we wanted to see if we could […]
Read More… from Taco Bell Aims for the McDonald’s Breakfast Crowd
In all likelihood, health-conscious eating — and therefore dining out — will become more increasingly popular, which means that leading restaurant brands must be prepared to do battle for these customers. Among quick-service (“fast food”) brand leaders, this is a fight already well underway. But, do any of the chains have a head start? Who’s […]
Read More… from The Quick-Service Restaurants’ Healthy Food Fight
Earlier this month, Mexico topped the charts and surpassed the United States as the world’s fattest nation. But let’s not celebrate. It doesn’t necessarily mean the U.S. is getting healthier. According to the Gallup-Healthways Well-Being Index, the U.S. adult obesity rate is on track to exceed last year’s rate. With these looming obesity problems, we […]
Much has been made of the recent study from the Trust for America’s Health regarding the rapid increase in obesity in the US, particularly the claim that over 44% of the US population will be obese by 2030. Frankly, it’s horrifying. But do people really know they are that fat? Maybe some data on consumer self-awareness […]
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