The Great Restaurant PR Flurry of 2015: Taco Bell

We were quick to jump on the news a few weeks ago when Chipotle announced that they would be banning GMOs from their menu, attempting to gauge whether the move would attract new diners. This led to a second wave of analysis into Chipotle’s long history of living and dying by the sword of foodie […]

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Taco Bell Aims for the McDonald’s Breakfast Crowd

At CivicScience, we track a lot (and I mean a LOT) of data about chain restaurant brands as well as consumers’ dining preferences. So when Taco Bell launched their new breakfast menu in late March — and began taking direct hits at McDonald’s in their ad campaigns — we wanted to see if we could […]

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