Research findings are challenging perceptions that Millennials are bad at saving. […]
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Millennials Might Not Be as Broke as You Think
Tag: baby boomers
Baby Boomers Move Towards Texting – and Marketers Should Care
SUMMARY: Since Q1 2014, the percentage of Baby Boomers who communicate most often with their friends and families through texting has more than doubled. Not only does this have implications for friends and families, but for marketers as well. Though Baby Boomers (55+) might not engage with their friends and families on the same platforms […]
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