Baby Boomers Move Towards Texting – and Marketers Should Care

SUMMARY: Since Q1 2014, the percentage of Baby Boomers who communicate most often with their friends and families through texting has more than doubled. Not only does this have implications for friends and families, but for marketers as well. Though Baby Boomers (55+) might not engage with their friends and families on the same platforms […]

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Rise in Instagram Usage Parallels Rise in Cosmetic Surgery Hopefuls

There’s a lot that we probably talk too much about, and then there are those subjects that stay relatively hidden. Enter: cosmetic surgery. Out of simple curiosity, we took a dive into our data surrounding this taboo subject, and here’s what we found: Exactly one year ago, 17% of women over the age of 18 […]

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