On Friday we talked about how undecided voters’ (“Undecideds”) opinions on ten major issues have shifted over the course of the last three months. Today we’re going to focus on what we know about Undecideds’ demographics and personal attributes. Do Undecideds from September look the same as they did in August or July? (As a […]
Read More… from The Ever-Changing Profile of Undecided Voters, Part II
Dear Presidential Campaign Managers and Media Consultants, We don’t envy you. Over the next couple months, you have to figure out how to spend millions of dollars to influence the mere 7 to 10% of the electorate (depending on whose polls you believe) – in just a handful of states – who remain Undecided. That’s […]
The land-line phone polling industry has taken quite a beating in the press in recent weeks. This recent report from the Pew Foundation was particularly scathing. According to their research, the response rates to phone surveys has dwindled to less than 9% of homes called. Consider that according to earlier Pew data (and confirmed by […]
