It’s time to fire up the grill, take out the patriotic clothing, and stock up on sparklers. Most Americans will be off work Thursday celebrating the Fourth of July. Many people probably have plans with family or friends to cookout, attend parades, or watch firework displays. CivicScience is bringing you data on people’s Fourth of July travel plans, their favorite part of the holiday, and their intent to purchase patriotic gear.

Let’s look at who is planning to buy patriotic merchandise for the holiday:

At least 27% of people with make some type of patriotic purchase.

People who said they will be purchasing merchandise are more likely to be 25-34 years old, be a registered Republican, earn between $75K-$99K, are more likely to be a woman, and are more likely to say their friends and other contacts on social media influence their purchasing decisions. Those who are on the fence of whether to buy patriotic merchandise are likely to say ABC has the best weeknight programming, so companies should advertise their patriotic items during ABC’s weeknight shows to target the “maybe” consumer.

We polled people to see what their favorite Fourth of July activity is:

Many people said that having a BBQ or picnic was their favorite thing about the Fourth of July. This means people will be enjoying summer favorites such as burgers, hot dogs, baked beans, potato salad, and pasta salad. The people who answered “Having a BBQ or picnic” are more likely to be 25-34 years old and have an annual income of $100K-$150K.

36% of people say that their favorite activity is watching or setting off fireworks. People who enjoy watching or setting off fireworks are more likely to be 18-24 years old and are almost 3X more likely to say they love Stephen Colbert than not like him. So, we can guess they’ll be tuning into Comedy Central after their done shooting off bottle rockets.

People who enjoy attending festivals and parades are more likely to go to the movies once a month or more. They are also more likely to say hot dogs are their favorite summer food when given a choice of burgers, hot dogs, potato salad, and corn on the cob.

Lastly, people who answered “I don’t do or like any of these activities are more likely to be under 18 years old with an annual income of $0-$24K.

Will you be traveling for the holiday?

Unlike many of the other holidays we track, very few people will be traveling over 50 miles for the Fourth of July holiday. 19% will be travel by car, whereas only 1% will be traveling by plane. People traveling by car are more likely to earn over $150K and be 45-54 year olds.

That’s all we have for you on holiday plans and activities, enjoy the Fourth of July!