Shoppers are gearing up for another Amazon Prime sale this month. “Prime Big Deal Days” (which runs October 10-11) kicks holiday shopping into high gear, including a host of sales from competitor retailers. CivicScience will be along for the ride, tracking shopper data in real time during the event. To see the breaking insights before anyone else, join CEO John Dick for a free webinar on October 12. Sign up here.

Here’s a preview of what to expect, from the CivicScience InsightStore:

Big Deal Days On Track to Compete With Prime Early Access

Initial polling results suggest that shoppers aren’t likely to slack on getting the extra deals that Big Deal Days has to offer this year. A total of 62% of Prime users plan to shop the sale, which matches user intent for last year’s Prime Early Access Sale in October. This year, shoppers are slightly more likely to already know what they want to purchase, although the majority are still uncertain.

Holiday Shopping Is a Definite for 3-in-10 Shoppers

Data suggest that holiday shopping will be top-of-mind for many shoppers. A total of 30% say they will definitely be shopping for holiday gifts, up one percentage point from last year’s fall Prime event. An additional 52% of this year’s shoppers may do at least some holiday shopping during the event.

Additional Big Deal Days insights:

  • Big Deal Days shoppers are more likely to hunt for apparel and electronics, compared to last year’s Prime Early Access shoppers.
  • Apple AirPods, smart TVs, water flossers, and electric toothbrushes are some of the top items shoppers will be looking for.
  • Competitor sales look to make a dent, with Walmart’s Deals Holiday Kickoff Sale (October 9-12) in the lead.

As we did with Prime Day this July, we’ll unpack these insights further and explore sale results during this month’s What We’re Seeing Webinar: Prime Big Deal Days Unboxed, including shopper motivations and experiences, spending, retail categories, and product availability. We’ll also look at how the return of student loan payments and use of Buy Now, Pay Later factor in. Register now!