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1. Fifty-four percent of U.S. adults say their feelings of patriotism have shifted compared to last year, and it’s shaping spending behavior.
Following last November’s presidential election and a politically charged start to 2025, many Americans say their feelings of patriotism have shifted. CivicScience data show that 28% feel ‘more’ patriotic than they did a year ago, compared to 26% feeling ‘less’ patriotic, and 42% reporting ‘no change.’ The divide is sharpest along party lines, with Republicans, unsurprisingly, far more likely to report increased patriotism.
This shift appears to influence consumer behavior. CivicScience data show that those feeling ‘more’ patriotic are more than twice as likely to say they’ve become less price-sensitive and less likely to think it’s a bad time for major purchases. They’re also more likely to make travel plans in the next month and dine out at least once a week. This, once again, is unsurprising to see, given that Republicans over-index as feeling more patriotic and are more optimistic about the economy, despite a recent dip.
Use this Data: CivicScience clients rely on real-time data like this to track sentiment among key segments and inform their customer retention and acquisition strategies.
2. More Americans with school-age children plan to spend $500-$2,000 on summer camps this year, led by middle-income households.
The end of spring means the start of summer vacation for most K-12 students, and that means increased childcare expenses for parents. Since 2019, middle-income households have become eight percentage points more likely to spend between $500 and $2,000 on summer childcare, activities, and camps, while higher-income households are six percentage points more likely to spend over $2,000.
Among parents planning to enroll their children in camp this summer, sports and academic/technology camps top the list. While interest in sports camps has dipped among higher-income families, academic and tech-focused camps have grown in popularity across all income groups.
Take our Poll: Do you plan to send your children to a summer camp this year?
3. Gifting for grads shifts as graduation season enters its peak.
This year, over one in three Americans say they plan to attend a graduation ceremony — and their gift-giving habits are evolving. As tariff concerns weigh heavily, electronics have declined in popularity across all age groups compared to last year, with a notable 10-point drop among higher-income households. Fewer lower-income shoppers are gifting jewelry, instead favoring clothes and home goods. Lower-income Americans are also six percentage points more likely to give a vacation or trip than last year.
Cast your Vote: Do you agree or disagree with the suggestion that a $25 gift card as a graduation present is “cheap”?
