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Year-end is often a time of reflection – revisiting trends, insights, and milestones from the past twelve months. Brands like Spotify have leaned into this idea, making it a highlight for many consumers every December. While CivicScience is not in the audio streaming business (aside from CivicScience CEO John Dick’s podcast, of course), the year-end does allow the opportunity to revisit some of our most-viewed content and popular trends from 2024. See below to explore five CivicScience studies that were among our most viewed of the year:
1. Value Meal Wars: Wendy’s ‘Biggie Bag’ Is Big Indeed, McDonald’s Draws a Crowd
A noteworthy trend of 2024 was the influx of value options and menus within the QSR industry. The following “Value Menu Wars” became a big story of the summer as brands battled to regain cost-conscious consumers. In CivicScience’s most-viewed study of the year, data showed that Wendy’s Biggie Bag led the way in repeat interest, with McDonald’s following behind. We also sought to answer the million-dollar question for QSR brands – what price is too much for consumers? See the answer.
2. Wedding Trends in 2024: Spending and Celebrations Downsized This Year
While Americans looked to save via value menus, weddings were another area they looked to cut back spending in 2024. While April CivicScience polling found that a greater percentage of those planning to get married this year planned to have a reception, they also became more likely than in previous years to spend under $10K on a wedding. How else did soon-to-be newlyweds plan on cutting back this year? Explore more 2024 wedding trends here.
3. Breakfast Trends in 2024: Popular Foods, Eating on the Road, and More Tasty Insights
Some say that breakfast is the most important meal of the day, so perhaps it comes as no surprise that breakfast trends landed among CivicScience’s top five viewed articles of the year. CivicScience data found that heading into 2024, eggs were the most popular breakfast item, while coffee slipped as a breakfast-accompaning beverage. Want the full menu of breakfast-related insights? Read more.
4. How Gen Alpha’s Parents Are Shaping the Beauty Industry
The beauty industry has proven to be resilient in the face of the economic headwinds many industries have faced over the past few years or so. One of the demographics helping drive that resilience is Gen Alpha, by way of their parents. Hair care and skincare were the most popular beauty products purchased by Gen Alpha’s parents for their children. Other key findings include whether these consumers favor brand or price and exploring the beauty brands that win among Gen Alpha’s parents. See the full story.
5. As Vacation Season Heats Up, Many Americans Are Feeling Stressed Over Travel Planning
Vacations are usually meant for relaxation, but as CivicScience found earlier this year, planning them can be a source of stress for many. According to CivicScience, 70% of U.S. adults who book travel arrangements find travel planning at least ‘somewhat’ stressful, especially moms and parents with kids under 18. While one might expect ‘cost’ to top the list of air travel stressors, it isn’t the leader. See what is and explore other travel stress-related insights here.
Answer Our Poll: Do you take time to reflect at the end of the year?
