Whole Foods and Trader Joe’s: the two mainstream meccas for vegetarians and vegans around the country. These chains offer products and brands that cater to plant-based lifestyles, which are not always easy to find in your everyday supermarket.
But the question is, which store do they prefer?
As you can see, 47% of vegetarians/vegans have a favorable view of shopping at Whole Foods. In comparison, only 30% of the general population (ages 13+) has a favorable view of shopping there.
So, what about TJ’s?
57% of vegetarians/vegans have a favorable view of shopping at Trader Joe’s, which is significantly higher than the previously noted Whole Foods favorability among vegetarians/vegans (47%). It’s also much higher than Trader Joe’s favorability among the general population (35%).
A Clear Winner
Trader Joe’s comes out as the clear winner among vegetarians/vegans. Perhaps the chain should continue tapping into its mock meat options – to satisfy these loyal veggies. Whole Foods may want to do the same.
It’s also worth noting that favorability for both chains is much higher among vegetarians/vegans than among the general population. So in that sense, we suppose they’re both winners.