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Do Vegetarians Prefer Trader Joe’s or Whole Foods?

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Whole Foods and Trader Joe’s: the two mainstream meccas for vegetarians and vegans around the country. These chains offer products and brands that cater to plant-based lifestyles, which are not always easy to find in your everyday supermarket.

But the question is,  which store do they prefer?

Whole Foods

47% of vegetarians/vegans have a favorable view of shopping at Whole Foods

As you can see, 47% of vegetarians/vegans have a favorable view of shopping at Whole Foods. In comparison, only 30% of the general population (ages 13+) has a favorable view of shopping there.

So, what about TJ’s?

Trader Joe’s

57% of vegetarians and vegans have a favorable view of shopping at Trader Joe's

57% of vegetarians/vegans have a favorable view of shopping at Trader Joe’s, which is significantly higher than the previously noted Whole Foods favorability among vegetarians/vegans (47%). It’s also much higher than Trader Joe’s favorability among the general population (35%). 

A Clear Winner

Trader Joe’s comes out as the clear winner among vegetarians/vegans. Perhaps the chain should continue tapping into its mock meat options – to satisfy these loyal veggies. Whole Foods may want to do the same.

It’s also worth noting that favorability for both chains is much higher among vegetarians/vegans than among the general population. So in that sense, we suppose they’re both winners. 


Interested in other insights? Check out the interest traits of Whole Foods fans, the rise of almond milk, and the growing sparkling water trend!

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