April marks two of the biggest beauty sales: Ulta’s Spring Haul Sale and Sephora’s Savings Event. During these events, shoppers can receive special product promotions, percent-off discounts, and free shipping. Both sales are also highly promoted on social media by influencers, which could be a key driver for sales, given Sephora and Ulta shoppers largely go to social media sites like TikTok for beauty product information. 

Ulta and Sephora’s Spring Sales Are Primed for Success

As both sales ramp up, new CivicScience data show that 7% of U.S. adults have already shopped Ulta’s Spring Haul Sale and Sephora’s Savings Event. With both events running through mid-April, a slightly larger percentage (17%) intend to shop Ulta’s sales event than Sephora’s (13%), making up a considerable audience of shoppers. 

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Interestingly, Ulta sale shoppers are somewhat more likely to shop in-store only, whereas Sephora sale shoppers (who value free shipping) are more likely to shop online. However, both shoppers are most likely to do a mix of online and in-store shopping.

Skincare and Hair Care Are the Top Purchases

Among a range of beauty categories, skincare and hair care are the top purchase categories among both Sephora and Ulta sale shoppers. Roughly 50% of shoppers intend to buy skincare – over-indexing makeup buyers – and over 40% will buy hair care products. However, Sephora sales shoppers are much more likely to buy fragrance products, whereas Ulta shoppers are slightly more interested in buying makeup. 

Join the Discussion: Are you adventurous when it comes to beauty products?

CivicScience can use key audience insights like these to build highly targeted advertising campaigns. With our first-party, privacy-centric data, we can drive ad performance above benchmarks. Connect with us to learn more.