We’re pretty cool, it seems – according to a recent report published by leading IT solutions industry analyst Gartner. CivicScience is among five vendors named to Gartner’s “Cool Vendors in Data-Driven Marketing 2015” published this past week. (It’s available to Gartner clients online here.) Gartner’s report is designed to highlight a short list of interesting and […]
Tag: marketing
What the Mainstreaming of Marijuana Means to Marketers
To the people I knew growing up, smoking pot was as much about rebellion as it was about the high. Some people – the good students and athletes with a wild side – got a rush by hiding it from the clean-cut jocks and bookworms. Others flaunted it – with their Grateful Dead tie-dyes and […]
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Consumers Really Dislike Automated Phone Systems
Nobody likes to have their time wasted, but what causal event is most loathsome to us? One of the most recent syndicated engagement questions running in the CivicScience polling network asked consumers to pick which time-wasting irritant ranks at the top of their list, and turns out – automated phone systems at 40% easily wins […]
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