(Guest Post) After Nordstrom dropped Ivanka Trump's brand, how did favorability increase/decrease among Democrats, Republicans, and women?
CivicScience For Healthcare, Insurance, & Banking
Deeply understand, attract and retain accounts
Account for customer intent
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Monitor real-time consumer sentiment and compare against historic opinions
Customer sentiment changes constantly and can have a high impact on organizations that don’t keep up. Stay current on preferences and get a look ahead to take strategic advantage.
Identify key segments, including brand loyalists, persuadables, detractors, at-risk consumers, and competitor at-risk customers
Gain deep, meaningful, and “whole consumer” insights on those segments, thanks to rapid and automated analysis capabilities that surface unexpected gems of information.
Understand detailed media and technology consumption behaviors and attitudes
Know which media planning and buying selections will make the biggest impact for desired targets. Plan and test campaign messaging reaction before making large investments. Measure and evaluate the effectiveness of ongoing and new campaigns.
Get a clear picture of consumer technology preferences before making technology investments
Keep current on consumer preferences in the rapidly changing consumer technology landscape to know what technology investments to make and which ones to avoid.