There is a large amount of interest among college students and recent undergrads. Almost 50% of recent or current college students would prefer student loan assistance rather than a 401k offering. In the 35-44 age range, there is still almost 25% who would choose loan assistance over 401k.
CivicScience For Healthcare, Insurance, & Banking
Deeply understand, attract and retain accounts
Account for customer intent
Chat with someone from the CivicScience team and let us know how we can help you.
Monitor real-time consumer sentiment and compare against historic opinions
Customer sentiment changes constantly and can have a high impact on organizations that don’t keep up. Stay current on preferences and get a look ahead to take strategic advantage.
Identify key segments, including brand loyalists, persuadables, detractors, at-risk consumers, and competitor at-risk customers
Gain deep, meaningful, and “whole consumer” insights on those segments, thanks to rapid and automated analysis capabilities that surface unexpected gems of information.
Understand detailed media and technology consumption behaviors and attitudes
Know which media planning and buying selections will make the biggest impact for desired targets. Plan and test campaign messaging reaction before making large investments. Measure and evaluate the effectiveness of ongoing and new campaigns.
Get a clear picture of consumer technology preferences before making technology investments
Keep current on consumer preferences in the rapidly changing consumer technology landscape to know what technology investments to make and which ones to avoid.