Refreshing Beer Drinker Insights: Draft, Bottle, or Can?

With St. Patrick’s Day festivities almost upon us (and with that, many a pub crawl to occur across our great globe), what better time than to use our valuable consumer data repository to find out who is more likely to prefer their beer from the tap, a bottle, or a can. Perhaps this is the […]

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Super Bowl Hangover Stats

All of the data mining in the world couldn’t have predicted the spectacle that was Super Bowl XLVII. A game that looked like a blowout, then saw an electrical blowout, then turned into a nail-biting affair even for casual fans, has likely made one final blow to productivity in the American workforce today. We decided […]

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