Are We Fatter Than We Think We Are?

Much has been made of the recent study from the Trust for America’s Health regarding the rapid increase in obesity in the US, particularly the claim that over 44% of the US population will be obese by 2030. Frankly, it’s horrifying. But do people really know they are that fat? Maybe some data on consumer self-awareness […]

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The Huge Differences Between Starbucks and Dunkin Donuts Coffee Drinkers

OK. Enough politics for now. Now, let’s look at a perhaps even MORE polarized competition between America’s two most emblematic coffee purveyors, Dunkin Donuts and Starbucks. You don’t need a PhD in machine learning to know that one fancies itself the hip and trendy spot for java, while the other is the every-man (and every-woman) […]

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