We spent a lot of time in 2015 collecting, analyzing, and reporting on U.S. consumer tastes relative to buying and consuming food and beverage products. We got a great response to these insights from the market, so we have decided to package up many of these findings in a new eBook just published today. The […]
Read More… from Our Tasty New eBook: Food & Beverage Insights
The majority of consumers have experienced going to a grocery store and finding an item on their list is out of stock. Do they go to another store to purchase the product (which would be a loss of a sale for the original store)? Or do they substitute another brand or similar product (a win-win […]
Read More… from Out of Stock: A Comparative Look at Grocery Product Loyalists
We were quick to jump on the news a few weeks ago when Chipotle announced that they would be banning GMOs from their menu, attempting to gauge whether the move would attract new diners. This led to a second wave of analysis into Chipotle’s long history of living and dying by the sword of foodie […]
Read More… from The Great Restaurant PR Flurry of 2015: Taco Bell
Snacking. It’s a pretty hot topic right now, with many diet and wellness experts for the past few years heavily promoting smaller main meals and more frequent snacking on healthy foods as the trend. The idea is by satiating yourself more regularly throughout the day, you are less prone to overeating at meal time and […]
Read More… from Healthy Snackers, Frequent Snackers – They’re Not Who You Think
Profiling the Various “Snackers” Consumers are definitely snacking more, and the way people are snacking is evolving. Yes, people still like to munch on their potato chips and chocolate bars, however, healthy snacks are also gaining market share. Consumers are not only snacking in addition to their main meals, but in some cases in place […]
The consumers have spoken: 53% believe that freshly made foods at a convenience store chain is of equal or higher quality than traditional fast food. This number jumps to 71% when eliminating those consumers who say they never eat at either types of businesses. Men, younger aged adults, urban dwellers, and those employed as skilled craft […]
Read More… from Convenience Store Food Quality Winning Over Fast Food
Two months ago, we published some landmark research on which part of a chicken wing people preferred most. While we are still waiting on news of our Pulitzer Prize nomination for this masterpiece, our crackpot team of scientists have delved into another polarizing chicken wing debate: Blue Cheese or Ranch? To explore this exciting frontier […]
Every once in awhile, we research a particular topic and I expect the results to come back 100 to 0. Questions like “What is the greatest NFL franchise of all-time?,” for example, should unanimously yield nothing but “Pittsburgh Steelers” as a legitimate response. After a recent debate in our office about the best part of […]
With many chain restaurants still recovering from slumped sales during the harsh winter and overall sluggish same-store sales growth, the next issue they must weather is increased lobbying from many of the industry’s workers to secure higher hourly wages to obtain more livable earnings. The specific push is for a $15 per hour minimum wage. […]
Read More… from Consumers Serve Up a Split Opinion on the Fast Food Wage Debate
Doritos is a popular snack among younger, tech-savvy individuals. Good thing Doritos and Taco Bell teamed up to create the Doritos Locos Tacos because Doritos fans are 116% more likely than others to love or like eating Taco Bell. Check out other unexpected facts about Doritos fans: They are 30% more likely than others to […]
Read More… from 10 Things You Didn’t Know About Doritos Fans
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