With August right around the corner, we will inevitably be exposed to a slew of back-to-school advertisements. While lower-priced items like notebooks and pencils might not require much thought, bigger purchases like computers and tablets typically demand greater attention. College-bound students need a personal computer in order to survive through their classes and extracurricular activities. […]
Read More… from Back to School Insights: Profiling Mac vs. PC Shoppers
Note: This blog post was researched and authored by CivicScience’s summer market research analyst, Paul Campbell. On July 29th, Microsoft will release their last-ever version of Windows operating system, as they move to the concept of “Windows as a service” moving forward. Opting to leap over “9” and head straight to the much anticipated Windows […]
Read More… from Windows 10 Releases on July 29 – Who’s on Board?
The great Fred Wilson from Union Square Ventures (no, we’re not kissing up to raise money) wrote a clever post on his blog lately about the differences in popular apps between Android and iOS users. The variances on the two platforms led him to contemplate how different their users must be. Then he put out […]
Read More… from How to Tell an Android User from an iOS User
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