Caution: This may be the geekiest post ever written. I warned you. That said… This past week marked 20 years since the launch (dare I say, birth?) of the Harry Potter series. Though 20 years have gone by, love for Harry Potter hasn’t faded. Theme parks have continued to surface, and the new fantasy based […]
Read More… from Who Would Harry Potter Vote For? 5 Traits of Each Hogwarts House
People aren’t going to the movies less, they just aren’t choosing the summer blockbusters. […]
Sunday night, April 6, is the start of season four of the popular series Game of Thrones, a fantasy drama TV show, and also the premiere of the TV show Turn, a Revolutionary War spy drama. One show is premium and well-established content on HBO (Game of Thrones), while the new arrival belongs to cable […]
Read More… from Who Will “Turn” Up for AMC’s New Series – Will it Be a Game of Thrones?
For the past two months, we’ve asked people if they plan to see the movie Divergent; whether it be on opening weekend, in theaters at some point, at home, or not at all. There’s been a lot of hype surrounding the film, so we are sharing 20 of the largest differences between people who plan […]
Read More… from Who’s Planning to See Divergent in Theaters?
For the past month, we’ve asked people if they plan to see The Hobbit: The Desolation of Smaug; whether it be on opening weekend, in theaters at some point, at home, or not at all. Overall, 18% of people plan to see the movie in theaters, while 18% will wait and watch it at home. […]
It’s no surprise to movie studios that the way a movie is produced and marketed can significantly impact the type of people who show up at the theaters to watch it. We thought it would be interesting to look at the piles of data we have about movie genre preference to see if we could […]
Read More… from What Does Your Favorite Movie Genre Say About You?
In honor of the 50th Anniversary of the famed James Bond series and, because we’re a bit burned out on political research, we thought we would share some of our data on the most popular actor to play 007. Over the past year, we have asked 14,340 consumers across the United States who they considered […]
We’re still pretty convinced that we were lucky in projecting the opening weekend John Carter movie sales. We don’t know how external things, like the weather, other competing movies, and overall demographic targets can impact box office receipts. But we’re learning and we can continue to refine our models as we get further into it. For […]
Read More… from How Closely Can We Predict Hunger Games’ Opening Weekend?
Late last week we shared some of our data on the bigger motion picture releases this month, looking backward at the opening weekend of the Lorax and forward to the weekend opening of John Carter. IT’S WAY TOO EARLY TO TELL if this wasn’t just lucky, given that we only have a sample of two […]
Read More… from Movie Tracking Follow-Up: Surely Just a Coincidence
We don’t know much about the motion picture space. Our engineers tend to despise anything seen as “conformist,” so they only see movies in the theater that nobody else has ever heard of. Except for the one guy who actually has a girlfriend and occasionally drags himself to a romantic comedy or two. But since […]
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