There is a large amount of interest among college students and recent undergrads. Almost 50% of recent or current college students would prefer student loan assistance rather than a 401k offering. In the 35-44 age range, there is still almost 25% who would choose loan assistance over 401k.
CivicScience For Apparel & Retail
Real and real-time shopper insights on trends and spends
Evolve with your buyer
Chat with someone from the CivicScience team and let us know how we can help you.
From credit card security to online shopping to data privacy—check the pulse of your customer
Customer sentiment changes constantly and can have a high impact on organizations that don’t keep up. Stay current on preferences and get a look ahead to take strategic advantage.
Identify shopper segments, including brand loyalists, persuadables, detractors, at-risk consumers, and competitor at-risk customers
Gain deep, “whole consumer” insights on those segments, thanks to rapid and automated analysis capabilities that surface unexpected gems of information.
Understand detailed media consumption behaviors and attitudes
Know which media planning and buying selections will make the biggest impact for desired targets. Plan and test campaign messaging reaction before making large investments. Measure and evaluate the effectiveness of ongoing and new campaigns.
Understand the impact of competitor and news cycle activity on your audience
Gain competitive benchmarking insights and track real-time reaction to PR announcements and news.
Rapid, Deep, Responsive Insights for Retail
Take a look at some blog posts, reports, and industry related insights we published using our syndicated data.
- If Big-Spending Fashion Followers Continue to Grow, The Retail Landscape Could Drastically Change (May 09, 2017)
- The Nordstrom Case Study: What Businesses Can Expect When Dropping the Trump Brand (March 15, 2017)
- Neiman Marcus Can Benefit from Size Inclusivity (March 01, 2017)
- Home Décor 101: How Americans Make Their Houses Their Homes (February 21, 2017)
- Levi’s New Mission May Bring in Customers (February 10, 2017)
- A Look at Nordstrom Fans in the New Era of Brand Politics (February 10, 2017)
- 5 Facts on Marshalls Fans (January 04, 2017)
- Peak Stocking Time – and Other Christmas Insights You Never Knew You Needed (December 21, 2016)
- Holiday Shopping Sprees Are Just Getting Started (December 20, 2016)
- See more of our posts about Apparel & Retail.