CivicScience For Depth
We answer questions about your target audience that you never even thought to ask.
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Deeply understand who is the most persuadable
Get a much clearer picture of potential targets, what makes them different, and where to reach them.
Understand your brand in the eyes of your customer
Understand how vulnerable you are to the changing opinions of the marketplace and find opportunities to gain market share
Combine deep consumer knowledge with quick-turn decision-making
Align your brand with their lifestyle, personality type, and other psychographic traits
Featured Use Cases & Case Studies
Microsegmentation
Go beyond demographics. Know segments based on their most meaningful differences wherever those differences live.
Social media tools and customer panels can tell marketers what their "super fans" and influencers are thinking and doing. With CivicScience, the opinions of the massive middle can now be part of the process.
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Product Innovation Planning
Leverage meaningful, real-time consumer insights and feedback to guide the planning and launch of new products and offerings to the market.
We combine our intelligent polling platform with the burgeoning field of Expectation Science to help brand marketers and product development executives predict the success of new products and product features.
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Competitive Monitoring
Track when attitudes about your competitors change and more deeply understand both fans and at-risk customers.
Competitive monitoring and research is among the most common and coveted uses of our platform. It enables marketers to see competitor brand or campaign impact the moment it happens and use our rich, in-depth insights to conduct strategic, "right-now" competitive analysis.
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Sentiment Studies
Maintain a current, trending pulse on what consumers think and feel about your brand, a category, a competitor, a social issue, or anything else.
One of the most common use cases for the CivicScience platform is to provide a view into what consumers think about a certain topic or brand, and to provide that information in both real time and as a trended, comparative view over time.
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