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Unexpected insights about people, media, and markets.

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Video countdown graph cover photo. 2016 was a crazy year!

Top Insights From 2016: Let the Countdown Begin!

Throughout the insanity of 2016, we uncovered tons of fascinating trends and insights. Some will make you laugh out loud, and others will bring back some nostalgic memories. At the least, you’ll definitely learn a thing or two!

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This Week's Posts

A person is sitting on their bed with many books in front of them.

Print Books: What’s Dead May Never Die

A new study shows positive benefits when parents read, in print, to their kids. But, will print books stick around? It seems so. 75% of Americans read books in print most often, and the number who read books online most often has slightly declined.

A woman is holding a luxury bag, and is wearing a huge bracelet, by the escalator in a mall.

Holiday Shopping Sprees Are Just Getting Started

Over the past few months, holiday shoppers have decided to bite the bullet, and spend more than originally anticipated. In October, 16% of adults said they would be spending more on holiday shopping this year than last, but that number has now risen to 21%. Take a look at the factors.

Christmas tree, train, and star ornaments on a table

Holiday Shopping Trends: 2016 Recap (Infographic)

Since the holiday season is such an important time for retailers, we combined some of the interesting holiday findings and holiday shopping trends that we uncovered so far. Take a look at our 2016 holiday shopping infographic to help jump-start your 2017 holiday planning.