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Foresight

Faster, cheaper, more efficient product innovation research

Most research tools tell you what happened yesterday. Foresight lets you see into the future to guide product and innovation strategy.

Accurately forecast new product performance

Get a sense of consumer interest and loyalty to a product, concept, or category - indexed against peers and competitors - to better predict sales.

Assess the volatility of trends to determine whether to invest

Get a broad view of trends to understand whether they are a passing fad or a strategic opportunity.

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