(Guest Post) After Nordstrom dropped Ivanka Trump's brand, how did favorability increase/decrease among Democrats, Republicans, and women?
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Faster, cheaper, more efficient product innovation research
Most research tools tell you what happened yesterday. Foresight lets you see into the future to guide product and innovation strategy.
Accurately forecast new product performance
Get a sense of consumer interest and loyalty to a product, concept, or category - indexed against peers and competitors - to better predict sales.
Assess the volatility of trends to determine whether to invest
Get a broad view of trends to understand whether they are a passing fad or a strategic opportunity.
Featured Use Cases & Case Studies
Spend Wisely and Adjust Instantly. Predict and measure advertising effectiveness and keep tabs on campaign health over time.
Our customers no longer need to wait weeks for sales data or rely on crude metrics like display-ad clicks to measure their marketing campaign effectiveness and brand lift.Read More
Track when attitudes about your competitors change and more deeply understand both fans and at-risk customers.
Competitive monitoring and research is among the most common and coveted uses of our platform. It enables marketers to see competitor brand or campaign impact the moment it happens and use our rich, in-depth insights to conduct strategic, "right-now" competitive analysis.Read More
Product Innovation Planning
Leverage meaningful, real-time consumer insights and feedback to guide the planning and launch of new products and offerings to the market.
We combine our intelligent polling platform with the burgeoning field of Expectation Science to help brand marketers and product development executives predict the success of new products and product features.Read More
We ask more questions in short bursts, making it easier to collect answers on diverse topics. That means you get a more complete picture of consumers – often with unexpected findings.
When you ask over 1,000 questions, a few questions at a time, to a massive audience of hundreds of thousands of consumers each day (like we do), you are going to get as close to a 360-degree image of consumers as possible.Read More
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